This Kerala man is brewing success with a beverage start-up
The Hindu
Alappuzha-based Faisal Yousaf’s pop-up cart The Chai Wallah has over 50 franchise outlets and counting
From being a high-school dropout to brewing a success story as a chaiwallah (tea seller), the story of Faisal Yousaf from Alappuzha and his tea start-up perhaps sounds nothing short of a fairy tale.
The Chai Wallah, a pop-up beverage cart near Alappuzha lighthouse, which Mr. Yousaf founded at the fag end of 2018 serves around 50 varieties of freshly brewed natural artisanal tea. In just over three years, the brand has grown from the quaint little coastal town to having 50-plus franchise outlets in Kerala, Tamil Nadu and Karnataka. The Chai Wallah is set to open its first branch abroad, in Dubai in the coming days.
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