This is why Rhea Chakraborty was not on the first poster of Chehre

Anand Pandit, the producer of Chehre, talks about the decision of releasing his film in theatres and casting Rhea Chakraborty in an important role.

Anand Pandit, the producer of films such as Sarkar 3, Total Dhamaal and The Big Bull, has returned with Chehre that’s scheduled for a theatrical release on August 27. He gives two reasons of going for a theatrical release despite the pandemic. “There were two reasons—Firstly, we have made Chehre in such a way that you would enjoy it more on the bigger screen. The way the performances and star cast are there, we decided to go for theatres. Secondly, we are all because of the theatres and today when theatres need our support, we should be there. Maybe more producers will release their films in theatres after us. Almost 10 lakh people are connected with the exhibition industry. So, we are not going to think in terms of profits this time. It’s to support the institution.” Pandit says the exhibition industry needs immediate help. “You can’t wait for the patient to die before giving them medicines. People related to the exhibition business have been facing difficult times and we need to take steps to help them now. Also, people have started going to restaurants, pubs, hill stations etc, so normalcy has started setting in. I must salute Akshay Kumar and Vashu Bhagnani for coming out on 19th.”