This Fashion House Used Smashed iPhones To Invite Guests To Paris Fashion Week

"This is a genuine artifact from the year 2022," read the Balenciaga invitation.

Luxury fashion house Balenciaga is once again in the news - this time for its unique invites. Ditching traditional paper or digital invitations, the French label instead used smashed Apple iPhones to invite guests to its Autumn/Winter 2022 show at Paris Fashion Week. According to the Daily Mail, each iPhone was engraved with the date and time of Balenciaga's show at Paris Fashion Week.  Just out of curiosity I checked the Balenciaga invites this season and it's a cracked iphone. pic.twitter.com/LybLgZ0J6l Balenciaga sent out invited to its upcoming show . The invite was a broken iPhone 6s with Balenciaga details in laser prints on the back . Wow 😭😲 Balenciaga sending invitations as engravements on an iphone 6 like.... pic.twitter.com/qf0OKGSaNQ the invitation for the winter 22 collection of balenciaga being on an iphone that's personalized is so cool pic.twitter.com/zobelPee4o This is how BALENCIAGA are giving out invitations to their Autumn/Winter 2022 show🤯The invitees received an IPhone 6S with a broken screen and Balenciaga branding engraved.Thinking outside the box and getting attention. Hats off to the PR and marketing team!📈#balenciagapic.twitter.com/yyU3CpYpJE Balenciaga, baby, you're a few years too late... Tumblr iPhone-mania ended in 2015, im sorry https://t.co/t4pQjNs7Z2

"Please find personalized information on the back of this phone. This is a genuine artifact from the year 2022," read the invitation. "It is nonfunctional and to be used for display purposes only. This document certifies that this device is, to the best of our knowledge, not artificially manufactured but made from years of use and later, neglect," it added. 

Photos and videos that have been widely shared online show that devices with cracked screens were sent out to invitees.