This chain wants to take on Lululemon with a new men's line
CNN
Dick's Sporting Goods knows Lululemon's ABC pants are a hit. So it wants to create its own version.
On Tuesday the sporting goods chain launched a new men's private-label athleisure brand: VRST. The line, which features pants, joggers, shorts, tees and sweatshirts ranging $30 to $120, is positioned to appeal to the "modern active man who lives life on-the-go." Dick's (DKS) currently sells merchandise from Nike (NKE), Under Armour (UA) and other athletic brands in its stores, but nothing from Lululemon (LULU). It's launching VRST to capitalize on the popularity of athleisure clothing with shoppers, said Brian Nagel, an Oppenheimer analyst who covers the company.President Joe Biden warned against a streak of “semi-isolationism” in the US as he stressed the importance of alliances during a symbolic visit to the Aisne-Marne American Cemetery on Sunday, honoring the thousands of Americans who died in World War I at a site former President Donald Trump skipped during a 2018 visit to Paris.
Looking to shore up Latino votes in Nevada and Arizona for his reelection campaign, President Joe Biden is on the verge of soon following up last week’s executive action aimed at curbing border crossings with another move focused on providing legal status for long-term undocumented immigrants married to American citizens and without criminal records.