This $4,000 mattress of the future promises to end snoring for good: ‘Sleep deprivation is the new smoking’
NY Post
In the city that never sleeps, one company is betting people will shell out thousands to spend their nights on the same kind of bed that Mark Zuckerberg, Elon Musk and the NBA’s Jimmy Butler use.
While Eight Sleep is best known for making mattresses — crowdfunding its first project in 2014 with cash raised on Indiegogo — the brand describes itself more broadly as a “sleep fitness” company.
“Sleep deprivation is the new smoking,” CEO and co-founder Matteo Franceschetti told The Post of the cultural obsession with getting a good night’s rest.
“I think of sleep in the same way I think of working out,” Franceschetti added. “You need to be consistent, going to bed at the same time, waking up at the same time and then the results will come. And that is how we came up with the concept of sleep fitness.”
Franceschetti believes its recently launched mattress topper, the Pod 4 Ultra can help it expand. Using sensors that scan your body, it detects when your body is too cold or too hot and changes temperature, via water-powered thermal technology, to enhance the sleep cycle. You can set an alarm to have the bed silently vibrate to wake you up.
It even detects when you’re snoring and the pod cover elevates to change your sleeping position and, ideally, make you stop sawing logs.
