These Newfoundland raincoats are in Vogue
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A part-time fashion designer in St. John’s has hit the pages of British Vogue Magazine with her Newfoundland-inspired raincoats.
Born out of frustrations with a classic Newfoundland problem -- rain, sleet and snow that seems to come from every direction -- Maria Halfyard’s extra-long raincoats are making waves on another rainy island.
Her fashion brand, mernini, is getting a shoutout in December’s edition of the U.K.’s Vogue Magazine, in its Designer Profile.
"They have it in the mail and they sent me three copies," Halfyard said. "I’ve got 10 others coming from another contact of mine that just went to a store in London to buy a bunch."
"I’m going to frame it, give some to my family."
Halfyard said the British magazine initially approached her, after seeing some of her colorful pieces and photos on social media.
According to the writers of Vogue Magazine, Halfyard’s mernini brand "blends traditional lines with modern detail to create exquisite pieces."
