There's a chicken wing shortage. So this chain wants you to start loving thighs

Chicken wing prices are going through the roof. So Wingstop, a chain known for, well, wings, is now selling chicken thighs. But getting Americans on board could be a challenge.

On Monday, the restaurant launched a virtual brand called "Thighstop" which serves crispy thighs, with or without sauce. The menu also includes breaded boneless versions of the product. Though the Thighstop brand is digital-only — available on the company's website or through DoorDash but without dedicated stores — customers can order from the "Thighstop" menu through their phones at a Wingstop location, where all orders are filled. For Wingstop, thighs are a better deal than wings.