The Wizard of Vinyl Is in Kansas The Wizard of Vinyl Is in Kansas

Chad Kassem is on a mission — saving listeners “from bad sound” — at the rural factory where he pores over LPs from some of music’s most important artists.

Hydraulic machines whooshed in a sprawling Kansas factory as melted vinyl squeezed through molded stampers like pancake batter, turning out fresh new albums about once a minute. Workers inspected the grooves for imperfections, fed album jackets into a shrink-wrapper and stacked the finished products on tall dollies for shipping.

Acoustic Sounds occupies a hodgepodge of squat industrial buildings in Salina, a city of about 50,000 near the geographic center of the 48 contiguous states, where grain elevators and a gigantic frozen pizza plant jut out from the flat plains landscape. Over the last 15 years, this unassuming complex has become a leading manufacturer of the music industry’s most surprising hot format: vinyl LPs.

Pacing the floor was Chad Kassem, the company’s founder, who was bit by the audiophile bug as a 22-year-old who’d run into trouble with the law and now, four decades later, is a top player in the booming business of vinyl. Speaking in a slow drawl, but moving quickly on the ground, Kassem, 62, explained his obsession with making the best-sounding records possible — a never-ending pursuit that involves hunting down decades-old master tapes and making minute adjustments to tweak the temperature of an embryonic wad of polyvinyl chloride by a degree or two.

“What I’m all about,” he said, “is saving the world from bad sound.”

Introduced in 1948, vinyl LPs seemed destined for extinction by the early 2000s, if not before, as the music industry went digital. But over the last decade or so, the format has been reborn, embraced by fans as a physical totem in an age of digital ephemera, and by increasing ranks of analog loyalists who swear by its sound. Today, the symbol of the vinyl craze may be a rainbow of collectible LPs by pop stars like Taylor Swift or Billie Eilish, which young fans snap up by the millions (though many may never be played). But on a chilly recent afternoon, Acoustic Sounds’ assembly lines were humming with albums by the likes of John Coltrane, Steely Dan and Lightnin’ Hopkins, in deluxe packages that go for up to $150 apiece.