The weird ways destinations tried to get you to visit in 2022
CNN
Good or bad, marketing videos can bring awareness to a destination. So how did they do in 2022, when places were clamoring for post-pandemic dollars? Here are some of the good, the bad and the ugly of this year's campaigns.
(CNN) — When they're good, they're iconic. When they're bad -- well, at least you can usually laugh. We're talking destination campaigns -- when travel hotspots make a bid for your hard-earned vacation cash by producing extravagant videos and entire websites to grab your attention.
So how have they been this year -- the first year since the pandemic started with few restrictions for most of us travelers? With destinations desperate for post-lockdown cash, we've seen exorbitant amounts of money plowed into getting celebrities on board, shooting the very finest footage of the locations, and, happily, some real imagination of how places want to present themselves.
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