The U.S. Army is using influencers to recruit new warfighters. Critics are calling it propaganda
Fox News
The U.S. Army is using social media influencers like Steven Kelly for recruitment, sparking mixed reactions and criticism while achieving improved recruiting numbers.
Elizabeth Heckman is a writer for Fox News Digital.
Kelly posted two partnered posts with "@goarmy." His post on July 8 was captioned in part, "I partnered with @goarmy to take part in Basic Combat Training. I came in unsure but left with a newfound strength and confidence."
To reach younger audiences, the Army is tapping into the power of social media influencers.
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