The new wave of pop stars who are getting young voters tuned into the 2024 election
CNN
Hear that? That’s the sound of Olivia Rodrigo, Chappell Roan and Charli XCX powering Vice President Kamala Harris on TikTok.
Hear that? That’s the sound of a wave of young pop artists powering Vice President Kamala Harris on TikTok. A video shared this week by the Harris campaign on the platform, set to pop star Chappell Roan’s song “Femininomenon” from her 2023 album “The Rise and Fall of a Midwest Princess,” paints her in stark contrast to former President Donald Trump. It has already garnered more than 35 million views. “But what we really need is a femininomenon,” the chorus of Roan’s song plays over rotating photos of Harris and Trump. “A what?” her voice screams. “A femininomenon!” The song “Femininomenon” — a word made up by Roan that combines “feminine” and “phenomenon” — quickly secured the attention of the TikTok generation, many of whom are potential voters. While Roan has not yet endorsed a candidate in the race for the White House, galvanizing her fans through her music may pay off for the Harris campaign. (Roan’s representative did not immediately respond to CNN’s request for comment). The singer told a crowd of thousands last month at New York’s Governors Ball Music festival, where she performed while dressed as the Statue of Liberty, that she’d declined an invitation to perform at the White House’s LGBTQ+ Pride Celebration — but that was President Joe Biden’s White House.
