The Hess Truck is here — in its 60th year: How the beloved toy that originally cost $1 turned into a collector’s craze
NY Post
They’re in it for the long haul.
John Howard will never forget his first Hess tanker truck gifted by his grandfather many Christmases ago — a green, yellow, red and white 1968 model with a fuel hose and working lights.
The oil company had only just begun selling its now-iconic holiday toy in 1964 — and Howard, 67, who grew up in Essex County, NJ, was a lucky tween who enjoyed one of the originals.
As an adult, one of the 1969 trucks caught his eye — nearly identical to his own, except for a difference in the packaging, reflecting a corporate relocation from Perth Amboy to Woodbridge.
He’s now 35 years deep into collecting the seasonal favorite that has delighted young tristaters for generations.
Today, that ’69 model is worth thousands on the toy circuit for the tweak on its box.
