The ‘economic blackout’ movement now wants you to boycott McDonald’s, starting today
CNN
McDonald’s is the latest target of a grassroots “economic blackout” campaign that has previously targeted other major companies with mixed success.
McDonald’s is the latest target of a grassroots “economic blackout” campaign that has previously targeted other major companies with mixed success. The People’s Union USA, led by John Schwarz, is now calling on people to boycott McDonald’s beginning Tuesday through next Monday, explaining in an Instagram post that he’s demanding “fair taxes, an end to price gouging, real equality, and corporate accountability.” “This is a show of strength, solidarity and people powered change,” Schwarz wrote. “Let them feel it. Let them hear us.” McDonald’s did not immediately respond to comment about the boycott. Boycotts are notoriously difficult to organize, and it’s not clear that the effort will make a dent in McDonald’s bottom line. Nevertheless, the spotlight is shining on McDonald’s at a less-than-ideal time for the company, which recently reported its second consecutive quarter of sales declines. Customers, especially in low and middle income brackets, have pulled back their spending amid economic uncertainty. McDonald’s has faced backlash from some customers about its prices. The value perception of the chain has dimmed among its cash-conscious customers: The average price of items has soared about 40% since 2019. The company says this is in line with its rising costs.
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