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The Broad Appeal of the Elsa Dress

The Broad Appeal of the Elsa Dress

The New York Times
Monday, July 01, 2024 06:34:49 PM UTC

Wearing a costume from “Frozen” in daily life has become a pastime for many children who identify with the character, regardless of gender.

Dressing up as Elsa, the blond queen with magical powers from Disney’s animated film “Frozen,” wasn’t necessarily Jeff Hemmig’s idea of a good time.

​​“It was well outside of my comfort zone,” Mr. Hemmig, 43, said.

But he knew it would make his son, Jace, happy. So Mr. Hemmig, who lives in Killingly, Conn., squeezed his shoulders into a dress his mom made for him, which matched an Elsa costume she had made for her grandson. Mr. Hemmig then performed a rendition of “Let It Go,” choreography and all, as Jace watched.

“He loved it,” Mr. Hemmig said. “He was filled with joy.”

Mr. Hemmig wasn’t thrilled about wearing the dress: He said it was tight in the armpits and it made him feel vulnerable. But he loved how it delighted his son, then 3. “Seeing Dad do it, too, felt like a big moment,” Mr. Hemmig said.

Like the Hemmigs, countless parents have gone to great lengths to satisfy their Elsa-obsessed children since “Frozen” was released in 2013 and became the cornerstone for one of Disney’s most successful franchises. And Mr. Hemmig is far from the only father to dress as Elsa with his son.

Read full story on The New York Times
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