The biggest star of Super Bowl LVII commercials? Nostalgia.
CBSN
Although a range of companies are advertising their wares during Super Bowl LVII, a common theme runs through many of the spots: nostalgia.
Many of this year's crop of Super Bowl ads are playing it safe, tapping cultural references from the 1970s, '80s and '90s. For example, tennis champion Serena Williams stars in a Michelob Ultra ad that draws on the classic comedy "Caddyshack," while John Travolta, who starred in "Grease" more than 40 years ago, croons the musical's hit "Summer Nights" on behalf of T-Mobile's 5G home internet service.
"Super Bowl ads are always a reflection of the country, to some degree," said Tim Calkins, a marketing professor at Northwestern University. "Companies are sticking with lighthearted advertising as a safe approach given all the challenges facing the country."
