The best and worst Super Bowl commercials of 2025
CBSN
The Philadelphia Eagles secured the championship in Sunday's Super Bowl 59, but there were also several winners — and plenty of losers — in the lineup of star-studded commercials that aired during the broadcast. The best Super Bowl LIX ads delivered strong messages, either through humor or drama, while the worst commercials left some viewers befuddled, experts said.
There's a lot on the line for Super Bowl advertisers, with a few ad spots selling for a record $8 million and even $8 million-plus for 30 seconds. Last year, a 30-second spot sold for about $7 million. Advertisers also spend additional millions on creating their ads, often hiring well-known actors or celebrities to appear in their spots.
Super Bowl commercials that score can pay off for a company through new customers and a stronger brand image, but ads that fumble can tarnish a business's marketing message and even turn off consumers. Most ads were in development during last fall's U.S. presidential election race, so avoiding controversy was even more of a priority than usual, said Tim Calkins, a professor of marketing at Northwestern University's Kellogg School of Management who co-runs its annual Super Bowl ad ranking.
