The 'Barbenheimer' Meme That Blew Up And The Internet Is Now Sick Of
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Barbie's Dream House vs Oppenheimer's explosives - memes incoming
The big Barbie vs Oppenheimer weekend is finally here, heralded by memes and a marketing blitz of epic, or e-pink if you will, proportions by Mattel. Barbie tie-ups crowded the real world and memes inundated the virtual one. One such meme took on a life of its own – a real-life Barbie's Dream House was listed on Airbnb and it occurred to folks that Oppenheimer PR had the opportunity of a lifetime. For those not up to date, Oppenheimer documents the making of the first atomic bomb. Not only is the film the yin to Barbie's yang, thematically, it lends itself to a macabre sort of humour that snowballed on Twitter. The #Barbie Dream House has mysteriously appeared in Malibu.The #Oppenheimer 💣 marketingteam has the opportunity to dothe funniest thing possible. pic.twitter.com/HQvBvoMNnm The Oppenheimer marketing team has an opportunity to do the funniest thing possible https://t.co/tsaDF97cS3 The Oppenheimer marketing team had the opportunity to do the funniest thing possible and they took it. pic.twitter.com/Wlr2ozGFQv The Oppenheimer marketing team has the opportunity to do the funniest thing ever… https://t.co/JZTzXzvFOG The Oppenheimer marketing team had the opportunity to do the funniest thing and they took it pic.twitter.com/qRw5bMAyxK The Oppenheimer marketing team has an opportunity to do the funniest thing possible https://t.co/A4AJQuwk0x the oppenheimer marketing team missed the opportunity to do the funniest thing possible https://t.co/5uEBj3xgmg If I see "The Oppenheimer marketing team has an opportunity to do the funniest thing possible" one more time Sick and tired of seeing “The Oppenheimer marketing team has the opportunity to do the funniest thing rn”
It all began with this meme – a response to the Airbnb Dream house listing that read: "The Barbie Dream House has mysteriously appeared in Malibu. The Oppenheimer marketing team has the opportunity to do the funniest thing possible." The implication was, of course, that bombing the Dream House would be on-brand for Oppenheimer.
"The Oppenheimer marketing team has the opportunity to do the funniest thing possible" became a meme-within-a-meme with variants popping up online with increasing frequency. To the Internet, the idea of Oppenheimer PR literally blitzing the Barbie onslaught product by product was the bomb, pardon the pun.
