The Anti-Work brigade is coming for Amazon on Black Friday

A Reddit forum for people who have quit their jobs is seeing interest skyrocket during the Great Resignation — and now it’s using that momentum to take on one of the world’s largest companies.

A Reddit forum for people who have quit their jobs is seeing interest skyrocket during the Great Resignation — and now it’s using that momentum to take on one of the world’s largest companies. 

The r/antiwork forum is calling for its more than one million members to boycott Amazon.com Inc. on Black Friday, the day after the Thanksgiving holiday, when retailers usually see a huge surge in shopping. The group originally planned to lead a broader strike among retail workers but switched to a boycott. 

“Do not shop at Amazon on Black Friday. Do not even visit the Amazon web page or app. This is an easy task to undertake, but it will have some very powerful outcomes,” one user wrote in a post called Black Friday Boycott that’s been upvoted 2,200 times. “By focusing our efforts on one enemy, we make it easier to participate, and Amazon is the digital fiefdom most vulnerable to these boycotts.”

Designed for those who “want to end work” or “want to get the most out of a work-free life,” the forum has gained popularity among underappreciated and burnt-out workers who are increasingly dissatisfied with corporate America. Screenshots of people quitting their jobs and posts about toxic work environments receive thousands of likes and hundreds of comments. Corporate greed and the failures of capitalism are popular topics. 

More People Are Quitting

The group is currently among the top 15 fastest growing forums on Reddit, according to the site’s public metrics. Although it’s been around since 2013, subscriber growth spiked this fall —  doubling in the last two months alone. That coincides with a wave of employees leaving their jobs around the world. In the U.S., a record 4.4 million people quit their jobs in September, according to Labor Department data.