‘That’s a Lot of Diamonds’: Trump Lends Name to $100,000 Watch
The New York Times
A line of luxury watches was promoted by former President Donald J. Trump for its gold and its price tag. Watch experts are less enthusiastic about the quality.
After already having put his name on steaks, digital trading cards and Bibles, former President Donald J. Trump is marketing a new product. This week, he released Trump Watches, a collection of luxury timepieces that bear his name and try to replicate his signature bling.
“Almost 200 grams of gold and more than 100 real diamonds,” Mr. Trump said in a video announcing the collection, which he linked to on his social media website, Truth Social.
Mr. Trump was referring to the most expensive watch in the collection, the Trump Victory Tourbillon. The 18-karat gold model features a partly skeletonized dial and Mr. Trump’s engraved signature. It has the word “Trump” on the dial where, say, “Rolex” might ordinarily appear. The price: $100,000.
“That’s a lot of diamonds,” Mr. Trump went on to say in the Truth Social video. “I love gold. I love diamonds. We all do.”
Dressed in a blue suit and red tie and standing in front of four American flags in a wood-paneled room, Mr. Trump said, “The quality to me is very important.” He then referred to the limited quantity — only 147 of the Victory Tourbillon will be produced — saying, “Owning one puts you in a very exclusive club.”
The Trump Watch collection, which also includes the Fight Fight Fight diver model ($799 for the onyx gold tone variety; $499 for the silver gold tone), was not designed or manufactured by Mr. Trump himself, per a disclaimer at the bottom of the Trump Watches website. Instead, a company called TheBestWatchesonEarth LLC licensed his name and produced the watches.
