Thailand, where Buddhism reigns, challenges Malaysia for Asia’s halal crown

Bangkok recently unveiled a four-year plan to capitalise on the growing market for Muslim-friendly food and products.

Bangkok, Thailand – Wanitcha Amkham rotates her roti stall between the Thai capital’s food markets throughout the week, hawking pan-fried dough that has been perfected in recipes passed down generations.

Amkham is a Muslim and her roti, stuffed with fillings such as banana, cheese, chicken and onions, are all halal.

Over the years plying her trade on the streets of majority-Buddhist Bangkok, she has earned a loyal fan base among Muslim office workers, students and tourists.

But recently, Amkham has become concerned that other street vendors are abusing the halal label to lure unsuspecting customers.

“One time, my stall was located next to a fried squid stall,” the 39-year-old street vendor told Al Jazeera.