Taylor Swift’s songs returning to TikTok after Universal Music licensing deal
NY Post
Universal Music Group and TikTok struck a new licensing deal Thursday that will allow users of the popular video-sharing app to regain access to songs from Taylor Swift, Ariana Grande and Adele.
The music giant pulled its stable of singers from the Chinese-owned app after its licensing deal expired in January when the two sides failed to come to terms on issues such as royalties, AI and online safety for TikTok users.
Financial terms were not disclosed.
The two sides pledged to collaborate on new monetization opportunities from TikTok’s burgeoning e-commerce business.
They will “work together on campaigns supporting UMG’s artists across genres and territories globally,” the two firms said in a joint statement.
TikTok,which has more than 170 million users in the US and 1.5 billion worldwide, has been a valuable marketing and promotional tool for the music industry.
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