Taylor Swift's Eras Tour and box office success boosted the economy
Newsy
The tour passed the $1 billion mark just nine months after kicking off in the U.S., Mexico and South America.
Taylor Swift's super stardom is shining bright on the economy. Her Eras Tour is already the highest-grossing global tour of all time, according to Pollstar Boxoffice.
It passed the $1 billion mark just nine months after kicking off in the U.S., Mexico and South America in March — with an overseas tour still to come in 2024.
In June, the research group QuestionPro found fans spent more than $1,300 on average to attend Taylor Swift shows.
The sold-out performances along with hotel stays, restaurants and travel stand to generate $5 billion in economic impact, larger than the GDP of 50 countries.
One California group says the singer's six shows in Los Angeles brought in $320 million and 3,300 jobs to LA county. Economists in Colorado estimated Swift's Denver performances raked in $140 million statewide. Kansas City says her two-night stay generated $200 million.
