Tata rebrands health and wellness food brand Soulfull to Tata Soulfull

The integration was completed within 100 days of the acquisition, Tata Consumer Products said in a statement.

New Delhi: Tata Consumer Products on Friday announced the rollout of new branding for the Tata Soulfull range of health and wellness food. The company said it has integrated the Tata logo into the Soulfull portfolio, subsequent to Tata Consumer Soulfull Pvt Ltd becoming a 100 per cent subsidiary of Tata Consumer Products in February 2021. The integration was completed within 100 days of the acquisition, Tata Consumer Products said in a statement. "The new branding brings the power of the Tata brand to the Soulfull portfolio and will further enhance its credentials and brand positioning," said the consumer products firm that unites the principal food and beverage interests of the Tata Group under one umbrella.