Tata Motors introduces Curvv.ev at ₹17.49 lakh onwards

Tata Motors introduces Curvv.ev SUV coupe with long driving range and competitive pricing, marking a milestone in EV journey.

Tata Motors Ltd. on Wednesday introduced the Curvv.ev, a sport utility vehicle (SUV) coupe starting at an ex-showroom price of ₹17.49 lakh. The top-end variant is priced at ₹21.99 lakh (ex-showroom). The company also showcased the Tata Curvv, which will be introduced in September with petrol and diesel engines. 

The EV provides a long driving range of 585 km on a single charge for the 55kWh battery pack and 502 km for the 45kWh one, the company said.

“It is a watershed moment for us, especially in the EV space, because we always had the ambition to deliver a 400-km plus car [in one charge] at the price of an internal combustion engine [car],” Shailesh Chandra, Managing Director, Tata Motors Passenger Vehicle and Tata Passenger Electric Mobility Ltd. said in an interview.

He said given that 85% of inter-city drive in India was less than 400 km, most of the customers would now start feeling comfortable to go for longer drives and not use the EV as a just city car.

“So, for me this is a big inflexion point in our [EV] journey. Let us see how the whole market reacts to it by the vehicle has overcome some of the residual barriers [for EV adoption],” he said.

Curvv.ev is the second product on Tata Passenger Electric Mobility’s (TPEM) advanced Pure EV architecture – acti.ev, after the Punch EV. Loaded with advanced features, this EV had achieved price parity with its mid-size SUV ICE counterparts in the industry, the company said.

TPEM also introduced the Tata.ev Charge Point aggregator to help EV users to find a charging point while on the go.  “Today marks an important milestone in our SUV journey with our foray into the fast-growing mid-SUV segment. We are very proud to launch our most innovative SUV yet with a new typology – India’s very first SUV coupe,” Mr. Chandra said.