Tata Group's super app 'Neu' arriving on April 7 to take on Amazon, others
Zee News
One can make payments across multiple Tata brand apps, websites and in-store using NeuCoins, cards, UPI, EMI and more.
New Delhi: Tata Group has finally announced to launch its much-anticipated super app called a 'Neu` on April 7, as it attempts to take on Amazon and Jio Platforms amid the stupendous growth in the consumer digital economy space in the `mobile-first` country.
The company revealed the launch date of `Neu` on its app as well as on Google Play Store, stating that "start your new journey with us on April 7".
"Experience the rewarding world of Tata Neu, packed with exclusive offers, benefits and privileges. It`s your one-stop-shop for a seamless shopping and payments experience," according to the company.
Tata Group, which has been testing `Neu` with its employees for some time, aims to stop different loyalty offerings by BigBasket and 1mg, etc and merge them with `NeuCoins`.
"Find everything from groceries, to gadgets, to getaways on Tata Neu. Pay instantly for any of your online and in-store purchases, utility bills and more, using Tata Pay," it added.
