Target to bring Warby Parker shops to certain stores in effort to drive sales

Retailer Target is opening five Warby Parker eyewear shops in its stores, as the two companies partner in an effort to boost sales.

Target on Thursday said the deal will also bring affordable, designer eyewear to more consumers. This is the first time Warby Parker has made its wares available to consumer through a retail partner. Previously, all sales were made through its stores or websites. 

Warby Parker shop-in-shops in Target stores will offer customers a suite of products and services, including glasses, sunglasses, contacts, eye exams and vision tests.