Target Pride collection back after backlash — but has shrunk from 2,000 items to just 75 this year
NY Post
Target is drastically shrinking the assortment of products in its LGBTQ-friendly Pride collection to just 75 items — down from more than 2,000 a year ago — following boycotts that dogged the chain last year, according to a report.
The Minnesota-based “cheap chic” discount retailer saw its bottom line take a hit last year after it became engulfed in a firestorm on social media over clothing and accessories that were being marketed for kids last year during Pride month.
In addition to slashing its assortment by 96% to just 75 items, a recent report from Business Insider found that Target had also toned down the flamboyant nature of the products.
Last year, angry customers seethed over “tuck-friendly” women’s swimsuits that allow trans customers who have not had gender-affirming operations to conceal their genitalia.
Boycotting consumers also cited rainbow-themed children’s clothing that bore LGBTQ-friendly slogans.
Target was forced to remove some items from transgender designer Erik Carnell’s Abprallen brand, whose products were criticized by conservative news outlets and Republicans of being “Satanic.”
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