Take a sip with the new generation of India’s whisky appreciation clubs
The Hindu
Ah, for the love of a dram! Whisky now finds its audience in millenials as clubs across the country find inventive ways to spread knowledge of the spirit
If you are Indian, you probably associate whisky with uncles, duty-free shopping and boisterous wedding dinners.
India’s most popular alcohol, whisky, was seen as a bar staple for older Indian men for decades. According to market research platform Statista, the average consumption of whisky per capita in India stands at 2.6 litres.
However, not all whiskies are created equal. There are single malts, blended whiskies, corn-based, rye whisky, and the rise of the Indian single malt, led by Amrut, Paul John, Rampur and more recently Kamet that has in recent years won hearts and awards across the globe.
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