T-Series To Foray Into The Metaverse With Soon-To-Be-Launched NFTs
NDTV
T-Series and Hungama are all set to revolutionise the Indian entertainment content creation and digital experiences
As the industry leaders in movies and music, T-Series and Hungama are all set to revolutionise the Indian entertainment content creation and digital experiences. Providing access to the HEFTY Metaverse, the association will present users with unmatched ‘money can't buy experiences' that includes NFTs. Hefty Entertainment set to be Hungama's Web 3.0 initiative into the Metaverse.
24 January 2022:. T-Series, Asia's largest music label, publisher and India's largest film studio announced its foray into Non-Fungible Tokens (NFTs) in association with HEFTY Entertainment a division of Hungama, one of the largest digital media entertainment companies in South Asia, with 90 Million+ monthly active users(MAUs) across music, gaming & video joins hands with T-Series which has the world's largest subscriber base on YouTube with a total subscriber base of over 395 Million users with an equally large community of 75 Million followers on social media across Facebook, Instagram & Twitter.
This industry-first foray for the global digital entertainment industry will witness the two leaders raise the bar of entertainment creation and consumption via Hefty Entertainment - A Web 3.0 initiative by Hungama. This has been done in partnership with Polygon - the leading platform for Ethereum scaling and infrastructure development.
This strategic partnership between the two companies is built on a long standing 20-year association between T-Series and Hungama. Joining forces to create the next big digital revolution, T-Series and Hungama shall leverage their extensive global distribution network and an enviable library spanning two lakh songs and 65,000 music videos and 150+ films across Indian languages.
