Sydney Sweeney turns controversy into cash as American Eagle sales jump
Fox News
Sydney Sweeney turned controversy into business success as her American Eagle ad campaign generated substantial market gains and brand attention for the retailer.
Branding and crisis-reputation experts explained why controversy can lead to coverage as Sweeney's star power and strategic PR turned negative attention into measurable success.
"To be clear, in the current ‘Attention Economy’ clicks and coverage are not the same thing; AE’s ‘good genes’ campaign drew the latter," branding expert Doug Eldridge told Fox News Digital.
Matthew McConaughey continued to do his own stunts despite past injuries, including a memorable leg hyperextension during "Reign of Fire" filming.
George Clooney shares details of his Hollywood pranks involving fake presidential letters and discusses his relationship with Amal Clooney on Travis Kelce's podcast.
Margot Robbie sets new Hollywood boundaries to protect her first child after being misquoted in interviews throughout her successful career.
'The Secret Lives of Mormon Wives' has become a cultural phenomenon, with cast members turning their lifestyle into booming brands through reality TV success.
Prince Harry's jokes about President Donald Trump being America's "king" on "The Late Show with Stephen Colbert" could damage his reconciliation chances with King Charles, royal experts claimed.
Kate Middleton wears Queen Victoria's Oriental Circlet Tiara for the first time at a glittering state banquet, paying tribute to German guests with the historic Prince Albert gift.
Kathy Hilton reveals how her husband Rick Hilton confronted three burglars with a shotgun after they broke into their home while she attended BravoCon in Las Vegas.
Katy Perry joined boyfriend Justin Trudeau for lunch with former Japanese Prime Minister Fumio Kishida during her break from "The Lifetimes" world tour.
Leonardo DiCaprio discussed his strategic career choices and how "Titanic" became the turning point that allowed him to choose his own film projects.
George Clooney shares marriage advice with Travis Kelce, explaining why he and Amal Clooney avoid arguments and raise their twins away from Hollywood.
Erika Kirk will appear on multiple FOX News Media platforms throughout the week of Dec. 8 to launch the book tour for “STOP, in the Name of God," written by her late husband.
Sabrina Carpenter defended her artistic evolution from Disney Channel star, addressing criticism over sexual content in her music and her album cover for "Man's Best Friend."
Brooke Shields' daughter Rowan shares a funny TikTok dramatizing her father Chris Henchy's bold suggestions for landing employment opportunities.