Sydney Sweeney jeans controversy making advertising great again

The Sydney Sweeney American Eagle ad controversy highlights changing attitudes toward beauty standards and brand responses to social media outrage.

Karol Markowicz is a columnist for the New York Post and writes frequently for Fox News Opinion. She is the co-author of the bestselling book, "Stolen Youth: How Radicals Are Erasing Innocence and Indoctrinating a Generation" and host of "The Karol Markowicz Show." Follow her on Twitter @Karol.

Sydney Sweeney has great jeans, proclaims the American Eagle ad released toward the end of July. The ad has been called racist, sexist and more. The controversy ostensibly stems from a pun. The accusation that the play on words, that Sweeney actually has good genes, means celebrating eugenics. 

In one video, Sweeney says, "Genes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color. My jeans are blue."