
Sydney Sweeney 'jeans' ad signals major cultural turning point, industry experts say
Fox News
Sydney Sweeney's American Eagle jeans ad sparks controversy and praise, with experts calling it a cultural turning point away from woke advertising strategies
David Spector is a reporter for Fox News Digital. Story tips can be sent to david.spector@fox.com.
"The Sydney Sweeney ad is not just selling a product; it is signaling a cultural turning point. For years, brands have bent over backwards to appease a small but loud activist class, producing ads that felt forced, joyless, and polarizing. Instead of speaking to consumers, they pandered to an ideology that policed language, celebrated grievance, and punished anything deemed insufficiently progressive. This ad does the opposite. It is confident, fun, and refuses to apologize for appealing to mainstream sensibilities," psychotherapist Jonathan Alpert told Fox News Digital.













