'Swiftonomics': How the NFL, Kansas City have cashed in on Kelce-Swift
Newsy
The Taylor Swift-Travis Kelce "Love Story" has generated tons of publicity and earnings for the NFL, but how much exactly?
While it's unclear whether Taylor Swift will attend the Super Bowl due to her concert in Japan the night before, one thing is for sure: Her presence all season has had a major financial impact for the Kansas City Chiefs and the NFL, and that won't stop ahead of the Super Bowl.
Tickets for the big game in February are now averaging around $12,000 — around 36% higher than last year's Super Bowl — and small businesses in Kansas City have also been cashing in on the excitement.
Swift's been making money for both the league and Kelce's city ever since she attended her first Chiefs game back in September — but the question is, how much?
Apex Marketing Group says the Swift-Kelce narrative rings in at a whopping $330 million in so-called brand value for digital content and online news. And Front Office Sports says Swift has brought NFL female viewership up 9% from season-to-season.
These financial benefits have also extended to small businesses in Kansas City.
