
‘Sweatergate’ landed this couple at the heart of a social media firestorm. Here’s why they welcomed it
CNN
Lifestyle brand Malbon Golf is looking to bring a new generation to the game — and it’s attracted the attention of Coca-Cola, Nike and Jimmy Choo.
It was a quiet April morning in Augusta, Georgia, when Stephen and Erica Malbon woke up. Then they checked their phones. The couple’s lifestyle brand, Malbon Golf, had been swept into a social media storm by an eye-catching Masters outfit donned by ambassador and former world No. 1 Jason Day. Battle lines were drawn: those who deemed the Australian’s sleeveless vest and baggy pants an affront to the storied tournament — dubbed “a tradition unlike any other” — versus those who welcomed the look as a sorely needed injection of flair into the sport’s wardrobe. And at the center of the “sweatergate” debate were the Malbons — exactly where they always planned to be. It started with not one, but two “I do’s.” It was 2008 when Erica, co-founder of boutique spa and massage parlor The Now, was told by a friend that there was someone moving to Los Angeles that she should meet.

Cinderella is a funny girl when her glass slippers are Nike issued. We are amused by her as a lead-up to the ball, love her if earns a party-crashing admittance and then goes on to trash the place in the first weekend. But not everyone is so eager to hand her one of the coveted 37 extra tickets held in reserve.












