Supply Chain Startup Kirana247 Bags $1 Million In Pre-Series A Funding Round

The Delhi-based on-demand supply chain startup - Kirana247 announced that it has raised $1 million in its run-up to pre-Series A round

On-demand supply chain startup Kirana247 raised $1 million in pre-series A funding round. The Delhi-based startup raised capital in its run-up to a pre-series A round which is expected at a later stage, as it expands its infrastructure, customer network, brand partnerships, and invest in enhancing the supply chain technology. The early round of funding witnessed participation from a major financial institution and serial entrepreneurs, according to Kirana247. The supply chain company will utilise the funds to scale its fulfillment network and establish around 40 micro warehouses, according to its statement. It seeks to serve more than 1 lakh active Kirana stories across major states such as Haryana, Delhi, Punjab, Uttar Pradesh, and Rajasthan. Kirana247 has onboarded more than 5,000 within three years of its launch. On the supplier side, the company has tied up with major manufacturers such as Dabur, Marico, Hindustan Unilever, Reckitt Benckiser, Pepsi, Godrej, among others. It has built its business model aggregating the fast-moving consumer goods (FMCG) supplier ecosystem and providing just-in-time or JIT delivery of goods to Kirana stores. The supply chain helps in reducing the infrastructure limitations and improves the efficiency of these stores. The company uses deep technology, AI, and ML-based solutions in its supply chain model.