Sula’s wine route

While Sula Vineyards is taking wines online and betting big on post-pandemic tourism, quality control issues with local partnerships are a hurdle, says brand ambassador Grégoire Verdin

“Many people think wine is for the elite, that it’s complicated, and it should be paired with specific food. I’m here to say, ‘Forget about all that’,” says Grégoire Verdin, the global brand ambassador and Associate Vice President - Tastings and Marketing, of Sula Vineyards. He believes that wine is a beverage and “you shouldn’t feel any kind of pressure”. With the Nashik-based winery since December 2018, Verdin brought his food and wine industry experience of over a decade to lead wine tastings and training — both for F&B professionals and consumers. “Consumer education is extremely important because wine is a vast subject. I have been in India for four years now and when I do consumer events, I see that people have a lot of questions,” he says.