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Sugar Left A Sour Taste? Why Bournvita Lost 'Health Drink' Tag

Sugar Left A Sour Taste? Why Bournvita Lost 'Health Drink' Tag

NDTV
Saturday, April 13, 2024 11:55:15 AM UTC

The Ministry of Commerce and Industry has pointed out that the term 'health drink' is not defined under India's food laws.

Nearly a year after an influencer raised concerns about the high sugar content in Bournvita and four months since it was reduced, the Centre has asked e-commerce companies to remove the brand and all other drinks and beverages from the 'health drink' category.

In its advisory, the Ministry of Commerce and Industry has pointed out that the term 'health drink' is not defined under the Food Safety and Standards (FSS) Act 2006 or rules submitted by the Food Safety and Standards Authority of India (FSSAI) and Mondelez - which owns Bournvita, Cadbury and several other large brands.

"National Commission for Protection of Child Rights (NCPCR), a statutory body constituted under Section (3) of the Commission of Protection of Child Rights (CPCR) Act, 2005, after its inquiry under Section 14 of CRPC Act 2005 concluded that there is no 'health drink' defined under FSS Act 2006, rules and regulations submitted by FSSAI and Mondelez India Food Pvt Ltd," news agency IANS quoted a notification issued by the ministry on Wednesday as saying. 

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