Sub-Zero: the home appliance company leaving competitors out in the cold
CBSN
Can a kitchen appliance really be an object of desire? Well, a Sub-Zero refrigerator just might be the answer to some people's dreams.
"It's like a piece of jewelry, really," Sub-Zero CEO Jim Bakke said of the appliance's handle. "You can get it as a freezer. You can get it as a refrigerator. You can get it as a wine storage unit."
The Sub-Zero refrigerator, owned by celebrities like Reese Witherspoon, starts at a cool cost of $9,000, but Bakke told CBS News correspondent Rita Braver that the high price is "a good thing."
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