Storage containers are scarce, so toymakers are focused on small, squishy toys for the holidays
CNN
Jay Foreman, the chief executive of toymaker Basic Fun, was in a bind over the summer.
The end-of-year holiday shopping rush was quickly approaching, but Foreman was struggling to book shipping containers to ferry the company's toys, which include Tonka trucks, Care Bears and Cutetitos. And when he did find some, the costs were exorbitant.
In a normal year, Basic Fun, based in Boca Raton, Florida, can export everything its customers order from its factories in China. "It's automatic," Foreman said. The company can "set it and forget it."
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