State Department unveils patriotic 'America First' rebrand as part of sweeping makeover
Fox News
The State Department has unveiled a new rebranding effort aimed at consolidating all its office logos into one that features the American flag.
Diana Stancy is a politics reporter with Fox News Digital covering the White House.
"The redesign is very simple, and that was to recenter and re-anchor the visual identity of American efforts overseas in the American flag," Darren Beattie, undersecretary for public diplomacy at the State Department, told Fox News Digital Tuesday.
Beattie said that inconsistent branding across State Department offices and programs has meant that sometimes U.S. efforts abroad aren’t as widely recognized, while other countries that do have uniformity in branding receive greater credit.
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