Starbucks’ new rules: Buy something or get out
CNN
Starbucks is scrapping a policy that had let anyone hang out at its cafes or use the restrooms without making a purchase. The new rules are part of a larger effort to improve Starbucks’ cafe experience – but they reverse a policy that was put in place after one of the company’s biggest-ever PR disasters.
Starbucks is scrapping a policy that had let anyone hang out at its cafes or use the restrooms without making a purchase. The new rules are part of a larger effort to improve Starbucks’ cafe experience – but they reverse a policy that was put in place after one of the company’s biggest-ever PR disasters. The new code of conduct, announced to stores Monday, is part of CEO Brian Niccol’s strategy to lure back customers, boost sagging sales and improve worker relations. It applies to all locations in North America and will be displayed on store doors. The changes are a “practical step that helps us prioritize our paying customers who want to sit and enjoy our cafes or need to use the restroom during their visit,” said a Starbucks spokesperson in a statement. “By setting clear expectations for behavior and use of our spaces, we can create a better environment for everyone.” Other changes include a ban on panhandling, discrimination, consuming outside alcohol and vaping, according to the policy posted online. Employees will receive training on the new policy. Starbucks is also trying to incentivize customers to stay in its cafes instead of ordering to-go by giving perks for in-store orders. For example, all customers can get free refills for in-store orders. Beginning January 27, all customers can get one free hot or iced coffee refill served in its ceramic mugs or reusable glasses brought in by the customer. Previously, the perk only applied to members of Starbucks’ loyalty program. Limiting restroom access comes at a time when many US cities and suburbs lack adequate public access to them. That has left private companies like Starbucks, McDonald’s and other chains to fill the void.
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