Starbucks is launching its pumpkin spice latte earlier than ever. Here's the 2024 release date.

It's still the height of summer, but Starbucks seems to want it to be fall already. Its 2024 fall menu, including its pumpkin spice latte, will debut earlier than ever this year. 

This year's early pumpkin spice latte launch comes as some Americans appear to be losing their taste for the Starbucks brand, with the company suffering from a slowdown in store traffic and dip in sales. Starbucks earlier this month tapped former Chipotle CEO Brian Niccol to replace ousted Starbucks CEO Laxman Narasimhan, amid a growing list of challenges facing the coffee giant.

The early fall menu launch could be an effort to capture additional sales and get a head start on regaining consumers' interest in the brand.