
Starbucks is launching a new cold brew line in stores
CNN
Starbucks wants you to buy more of its coffee at the grocery store. So it's offering up something more on-trend than the bottled Frappucinos of years past.
The coffee company's new line, Cold & Crafted, is available nationally in retail locations on Wednesday. The line is launching with three flavors: Coffee Sweetened Black, Coffee with a Splash of Milk & Vanilla, and Coffee with a Splash of Milk & Mocha. Each bottle, which costs under $3, is between 50 and 90 calories each, and contains between 10 and 15 grams of sugar per bottle Cold & Crafted was designed with a key insight in mind: Most households haven't tried ready-to-drink coffee, Starbucks found.
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