Starbucks Dumping 'Less Popular' Drinks From Menu, Including Some Frappucinos
HuffPost
Starting March 4, the chain will no longer serve the Royal English Breakfast Latte, the White Hot Chocolate and several blended Frappuccino beverages.
NEW YORK (AP) — Starbucks is making cuts to its menu, with some of the coffee giant’s “less popular beverages” set to take their final bow next week.
In an announcement Monday, Starbucks outlined plans to remove a selection of its drinks — including several blended Frappuccino beverages, the Royal English Breakfast Latte and the White Hot Chocolate — starting on Tuesday, March 4.
“These items aren’t commonly purchased, can be complex to make, or are like other beverages on our menu,” Starbucks wrote. The Seattle-based company added that simplifying its menu would allow it to “focus on fewer, more popular items, executed with excellence.”
Starbucks says these cuts will reduce wait times, improve consistency and “make way for innovation.” The chain says it will continue to introduce a handful of other new items and seasonal specials, such as its Cortado beverage introduced last month and a new “Iced Cherry Chai” set to debut in the spring.
The menu changes arrive amid wider restructuring at the Seattle-based company. Starbucks also said that it would be laying off 1,100 corporate employees globally this week — with CEO Brian Niccol citing needs to “operate more efficiently.” Niccol joined the chain as CEO in August.
