SS Rajamouli unveils India’s ‘most advanced’ Motion Capture Lab at Annapurna Studios

Annapurna Studios has launched the A&M MoCap Lab, the country’s prominent Motion Capture facility, in partnership with Mihira Visual Labs and powered by Animatrik Film Design

Annapurna Studios has introduced the country’s most advanced Motion Capture facility. Christened as A&M MoCap Lab, this facility is the result of a partnership between renowned actor Akkineni Nagarjuna’s Annapurna Studios and producer Shobu Yarlagadda’s Mihira Visual Labs. The facility is powered by Hollywood’s leading motion capture technology partner Animatrik Film Design.

On Wednesday, SS Rajamouli introduced the A&M Motion Capture facility and explained how key sequences of his upcoming film Varanasi, starring Mahesh Babu and Priyanka Chopra Jonas, were shot using the technology. He also shared the first ever glimpse of the Motion Capture facility, highlighting how this technology is shaping the scale and ambition of Indian storytelling.

Rajamouli, who had earlier launched India’s first Dolby cinema processing facility at Annapurna Studios, spoke about how the Motion Capture facility represents a defining moment for filmmakers in the country.

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“India has always had some of the world’s best technicians contributing to major global productions, but what we lacked was an advanced facility right here at home. When I look back at some of my previous films like Bahubali, Eega etc., I reminisce how I could have made them even better if I had access to motion capture technology back then in India,” Rajamouli said.

“With the introduction of A&M’s Motion Capture technology, that gap has finally been bridged. This will change how Indian filmmakers envision and execute their stories as we will no longer need to outsource. I have visited several Motion Capture facilities across the world, but what A&M offers is the perfect blend of precision and performance. We utilised this facility in the making of crucial sequences in Varanasi, and the results were simply fantastic,” the filmmaker added.