Sports Illustrated planning significant layoffs after license to use its brand name was revoked

The publisher of Sports Illustrated has notified employees that it plans significant layoffs after its license to use the iconic brand’s name was revoked

The publisher of Sports Illustrated has notified employees it is planning to lay off a significant portion — possibly all — of the outlet's staff after its license to use the iconic brand's name in print and digital was revoked.

In an email to employees Friday morning, the Arena Group, which operates Sports Illustrated and related properties, said that Authentic Brands Group has revoked its marketing license.

“As a result of this license revocation, we will be laying off staff that work on the SI brand,” the email said.

Sports Illustrated's employee union said in a statement that the layoffs would be a significant number and possibly all, of the NewsGuild workers represented.

“We have fought together as a union to maintain the standard of this storied publication that we love, and to make sure our workers are treated fairly for the value they bring to this company. It is a fight we will continue,” Mitch Goldich, NFL editor and unit chair, said in a statement.