Spice Girls’ lawyers threaten to sue Canadian entrepreneur over brand name
BNN Bloomberg
A young Ottawa entrepreneur is being forced to change the name of her company after lawyers for the supergroup Spice Girls threatened to sue her for trademark infringement.
Lily Bond, 22, started her own line of food seasonings, “SPYCE GIRLZ” nine years ago. She will now have to abandon the name, just as major grocery stores across Canada have expressed interest in carrying her product.
In 2017, at the age of 13, Bond started selling her taco spice at farmers’ markets as a way to earn extra money to buy a laptop for school. Bond and her mother became regular fixtures at local markets, where customers regularly referred to the duo as the “spice girls.”
The name stuck.
To differentiate her brand from the supergroup, Bond replaced the “I” in spice with a “Y” and put a “Z” at the end of “girls.”
“There was a cult following, and the lines just started growing and growing — then grocery stores started carrying me,” Bond told CTV News.
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