Sorry, Mom: Netflix cracks down on password sharing

Between 20 and 30 percent of Netflix’s 74 million United States users potentially share their accounts, according to Bloomberg data.

Netflix Inc. may find out soon just how many of its viewers will agree to pay to use its services. The video-streaming giant is reportedly taking a firmer stance against people sharing account passwords, testing a feature that prompts non-paying viewers to buy a subscription. A key question for Wall Street is how many will become paying users. While several analysts are confident that most won’t want to give up access to shows like “Bridgerton” or “The Queen’s Gambit,” the decision brings uncertainty at a time when rival services are adding millions of subscribers.