Sony launches flagship Xperia 1 III, Xperia 5 III with variable telephoto lens, Snapdragon 888 chipset

Sony has announced Xperia 1 III, Xperia 5 III and Xperia 10 III smartphones under its flagship lineup for 2021. The devices come with Snapdragon 888 chipset, 5G support and a new Sony camera technology.

Sony has launched its flagship phone lineup for the year with a focus on introducing new camera technology to the smartphone market. Sony Xperia 1 III, Xperia 5 III, and Xperia 10 III (pronounced- Mach 3) are the three phones unveiled by the company and set to go on sale in select markets this summer. Sony has not revealed the price of any of the devices yet, but it does categorise them as affordable, mid-range and premium variant. Out of the three, Sony Xperia 1 III will be the company's flagship phone for 2021. The Xperia 5 III, on the other hand, will introduce some top-end features at a lower cost. The Xperia 10 III will be a mid-range smartphone. Sony has been known for bringing the latest camera technology to its smartphones. The new Xperia devices build on the legacy through a connection with Sony's Alpha digital cameras. The resulting camera system developed in-house now makes the Sony offering "world's first smartphone with a variable telephoto lens paired with a Dual PD sensor." In addition, the camera system is said to bring many improvements to its autofocus system and dual phase-detection system.