Sony launches 65-inch Bravia XR A80J OLED TV in India at Rs 2.99 lakh

Sony has announced its latest XR A80J OLED series in India that comes with the company's new line of processors. The 65-inch model will be the first among a total of three variants in the series.

Sony has launched the first smart TV under its new Bravia XR A80J OLED series in India. At a price of Rs 2,99,990, the 65-inch TV will come with an OLED panel, Sony’s new XR Cognitive Processor and several smart features. The new 65-inch Bravia XR A80J OLED is available across Sony Centers, and other major offline and online portals in India starting today, June 18. Sony says that it will introduce new models under the series soon, including a 77-inch variant as well as a 55-inch option. As a highlight, the premium smart TV is equipped with Sony’s Bravia XR processor. Sony introduced the technology earlier this year as a “world’s first,” using its Cognitive Processor XR to “replicate the way our brains think and respond.”